David Beckham welcomes tourists to Great Britain...in just his underwear

By BIANCA LONDON

All white: The football star was projected onto the famous landmark to help welcome tourists to Britain

He mesmerised the watching world when his long anticipated role in the London 2012 Olympic Games was finally revealed as he ferried the Olympic torch along the Thames last week.
But his starring role didn't stop there.
And now, giant images of David Beckham in his famous barely-there briefs have been projected onto the White Cliffs of Dover to help welcome tourists flying into Britain.

Working the camera: David knows just what his female fans want

Three images of the football star in his white H&M pants were projected onto the famous landmark last night, but sadly for his female fans, it was just a one-off stunt.
The impressive illumination is part of PR activity to promote his body wear line, which launched at the high-street store in February.

Golden balls: The footballer's toned physique and ball skills have earned him the cheeky nickname

When the jaw-dropping campaign was first revealed, complaints were raised that the pictures were 'offensive' and 'irresponsible'.
But it seems as though the twitterati are strongly in favour of the campaign and the social networking site is already buzzing with #beckhamsbriefsofdover, a hashtag which is set to be trending worldwide in just a matter of time.

source: dailymail